Patagonia Black Friday created 13 watermarks.
To counter the Black Friday consumer-craze, Patagonia donated 100% of their global sales from that day to grassroots environmental organizations working to create positive change for the planet in their own backyards. Patagonia Toronto invited a number of local environmental organizations to table that day, including Lake Ontario Waterkeeper. Following Black Friday, the CEO Rose Marcario reported the company raised $10 million in sales.
Georgia Strait, BC
Jesse Capon
Georgian Bay, Ontario
Basia Wyszynsky
Lake Ontario, Ontario
Maddie Dickson
Hart River, Yukon
Bruce Hawkins
Lake Huron, Ontario
Jade Francis
Lake Ontario, Ontario
Ahmed N/A
Lake Ontario, Ontario
Steve Andrachuk
Lake Simcoe, Ontario
Cory Gould
Miramichi River, New Brunswick
Michael Krause
Ottawa River, Ontario
Pat Hawkins
St Noras Lake, Ontario
Kate Belmore
Sturgeon River, Ontario
Josh Dyer
Toronto Harbour, Ontario
John Becker